There are the best of polls. There are the worst of polls. Not all polls are created equal. Some are designed to gauge public opinion. Some are designed to form public opinion. How to tell the difference? One way is to check them against the 20 questions in The Public Agenda article 20 Questions Journalists ...
The Ipsos Reid – TPA 2012 “Opinion” Poll
The Market Research Intelligence Association (MRIA) is the polling industry’s professional organization. It has a Code of Conduct and Good Practice that its members commit to honour. Ipsos Reid (Ipsos) describes itself thus: “Ipsos is one of the world's leading survey-based marketing research firms2”.  It is a member of the MRIA and listed on the MRIA ...